Who ever follows me on Instagram (Michelle_vdv) knows that I am a big -lets refrase- a huge fan of IITTALA! Now this Scandinavian brand introduced a new set of tableware: SARJATON.
First I want to show you my Iittala collection (nerd-alert ;)), before I show you a great video of the newest creation of Iittala.
SARJATON means ‘no series’ in Finnish. It’s a range that redefines the freedom of flexibility (Iittala.com, 2012). This is the result of a collaboration of six independent Finnish designers.Take a look at their video below & let me know what you think about the new line!
[vimeo http://www.vimeo.com/40175545 w=500&h=400]
I love the natural colours of SARJATON: the old pink colour, the greyish & the red clay with white details. This new set matches perfectly w/ my Teema tableware. While Teema is more basic, contemporary and essential in its design. SARJATON enjoys that same simplicity in design but w/ a more vintage feel to it. The video totally relaxed me w/ the sounds of water. I want to lie on the sofa in a big woolen vest & sipping tea out of an ‘old rose’ mug.
The 14th of September SARJATON is available in all IITTALA stores!